MODERN - CHIC
FRENCH ART-DE-VIVRE - LOCAL ESSENCE

Imagine modern, luxury hotels where the essence of each destination is artfully blended with French art de vivre to create chic and exceptional experiences. Places sought after by modern voyageurs with an innate sense of style and sophistication.

Positioning:

Modern Luxury

Residential Model:

Sofitel residential offer consists in for-sale branded residences and serviced residences which are usually co-located with a Sofitel property and sold to individual purchasers. Accor operates the Residences through a Residential Management Agreement. Residences are typically acquired for personal use – either as a primary or secondary residences.

Sofitel Wroclaw Old Town

Sofitel Warsaw Victoria

Sofitel Grand Sopot

Key concept:

FRENCH ART DE VIVRE

Embracing French Art de Vivre, while honoring and showcasing the finest local customs and traditions.

2/3of guests associate Sofitel with French Art de Vivre

DELIGHTFUL - SINGULAR - INSPIRING - ENRICHING

MGallery is a collection…Each and every hotel of the collection are unique with their design and their own stories. They are boutique hotels, intimate and engaging, with a closer relationship with the hotel staff. Our guests can discover the world thanks to the 90 properties in the 26 countries, and beyond…as they will live unique experiences in MGallery hotels.

Positioning:

Boutique Upper Upscale

MGallery Bachleda Luxury Hotel by Sofitel, Kraków, Poland

MGallery Bachleda Luxury Hotel by Sofitel, Kraków, Poland

MGallery Bachleda Luxury Hotel by Sofitel, Kraków, Poland

Key concept

INSPIRED BY HER

MGallery by Sofitel has created “Inspired by Her,” an offer designed by and for women which includes special amenities: a robe and slippers sized for women in her room, manicure kits at the reception, well-balanced dishes in the restaurant and so much more.

79% of guests associate Mgallery with storied boutique hotels

COSMOPOLITAN - IN-STYLE - AMBITIOUS - INSPIRED

Hotels and resorts in tune with today’s mobile world, blending peak performance and personal well-being. A vibrant place where global nomads can feel at their very best, whether on business or leisure.

Positioning:

Cosmopolitan Upper Upscale

Residential Model:

Pullman residential offer consists in for-sale branded residences and serviced residences which are usually co-located with a Pullman property and sold to individual purchasers. Accor operates the Residences through a Residential Management Agreement. Residences are typically acquired for personal use – eitherr as a primary or secondary residences.

Pullman Riga ,Old Town Hotel

Pullman Riga ,Old Town Hotel

Key concept:

CO-MEETING OFFER

Large meeting rooms, high-tech equipment and dedicated events staff: with the “Co-Meeting Offer,” everything is provided to ensure the success of our guests’ seminars or conferences

#1 The most associated brand with contemporary design in its category.

EASIEST LIVING EXPERIENCE - MODERN DESIGN - RELAXED & LIVELY PEOPLE

Every Novotel is a destination in itself. Helped by relaxed and lively staff, guests are free to live as they want everywhere in the hotel. Design that is aesthetic and functional, modern and timeless, simple and statutory, gives each hotel a spirited atmosphere. Making each one the perfect spot to have a drink and a bite, work, play or just relax. Guests feel at ease, wherever they are from or however they arrived, solo or as a family. At Novotel, guests can live life to the fullest.

Positioning:

Modern Easy Living Upper Midscale

Residential Model:

Novotel residential offer consists in for-sale Novotel branded residences and serviced residences Novotel Suites. Branded Residences are usually co-located with a Novotel property and sold to individual purchasers. Accor operates the Residences through a Residential Management Agreement. Residences are typically acquired for personal use – either as a primary or secondary residences.

Novotel szczecin, Poland

Novotel Kraków City West, Poland

Novotel Katowice Centrum, Poland

Key concept:

FAMILY & NOVOTEL

Children under 16 years old are invited to stay for free when sharing their parents’ room. With breakfast included and game areas specially designed for them, whatever their age. This is the “Family & Novotel” program.

Top 3In the top 3 best known midscale brands in 20 markets

MOST AUTHENTIC EXPERIENCE
LOCALLY INSPIRED DECORATION
GENUINE & ENTHUSIASTIC PEOPLE

Every Mercure is a portal to a destination. Its staff are genuinely knowledgeable about the city and every detail of the decor tells a story about the location and its cultural heritage. While every Mercure hotel is unique, all share the same passion for high-quality services. So from the moment our guests step inside a Mercure – be it in Paris, Rio or Bangkok – they are immersed in their destination. Mercure: travel made authentic.

Positioning:

Locally Inspired Midscale

Mercure Budapest Buda, Hungary

Mercure Poznań Centrum, Poland

Mercure Bydgoszcz, Poland

Key concept:

LOCALLY INSPIRED

Each hotel has its own style and personality. The design and decor of each hotel tells an authentic and inspiring story. Blending classic decoration with a modern twist or contemporary design and heritage, Mercure hotels are a promise of an inspiring escape.

#1 Highest premium perception of the largest mid brands worldwide

URBAN - CONFORT - FLEXIBILITY

How do you stay away from home and enjoy real at-home comfort while discovering a new city? Adagio Aparthotels offer modern apartments with the advantage of dedicated hotel services and natural hospitality. Located in the heart of cities, with over 100 adresses in the world, the brand has three products: Adagio, Adagio access and Adagio premium.

Positioning:

Living Midscale

Key concept:

“THE LONGER YOU STAY, THE LESS YOU PAY.”

At Adagio you benefit from a discount rate after 4 nights: “The Longer You Stay, The Less You Pay”.

#1Aparthotels network in Europe

CAREFREE & CARING - FREE & ENTERTAINED - VIBRANT HOME FEELING

Caring and carefree economy hotels offering vibrant atmospheres, this is ibis. Home feeling contemporary design, casual & vibrant social spaces, extra comfortable guest rooms, simple & comfort F&B offer, caring & proactive staff - for spontaneous and casual people looking for a place where they can come as they are and be who they are.

Positioning:

Home Feeling Economy.

Ibis Częstochowa, Poland

Ibis Częstochowa, Poland

Ibis Wrocław Centrum, Poland

Key concept:

SWEET BED™

With its soft duvet, four pillows and high-tech mattress, the “Sweet Bed™” has been specially designed by ibis researchers to offer each guest the ultimate sleep experience.o reinvent conviviality, Mama Shelter has imagined an “Original Restaurant & Bar” concept: cosy lounge dining areas or show kitchens with huge communal tables for friendly meals, island bar and live entertainment 3 times a week.

#1Best total awareness of economy brands in 14 key countries (>50%)

CREATIVE & PLAYFUL - TRENDY - SURPRISED & JOYDUL - ECLECTIC DESIGN

Every ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a them, and no idea is too creative: Alice in Wonderland, a farm in the middle of Paris, a journey through the history of aviation. You name it, and there is an ibis Styles built around it. Ibis Styles hotels also offer comfortable and creative rooms, kids corner and inventive social spaces. Welcome to the most creative and playful economy hotel brand!

Positioning:

Creative Economy

Ibis Styles Budapest, Hungary

Ibis Styles Budapest Airport, Hungary

Ibis Styles Warszawa Centrum, Poland

Key concept:

STORYTELLING DESIGN

Modern, colorful, trendy… Each ibis Styles hotel boasts the brand’s “Storytelling Design” concept and tells its own story through its own design, making each guest experience unique.

20%above the category brand average on 25 markets in term of brand rate premium perception

SMART & FUN - COOL & EASY-GOING - STREET CULTURE

Smart, fun, easy-going and at a dream price, this is ibis budget. Contemporary design with a sense of humor, cool social spaces, smart rooms for one, two or three people, comfortable bedding and all-you-can-eat breakfast buffet - for the smart-minded fellows looking to maximize fun time on a constrained budget!

Positioning:

Smart low-cost

ibis buget Warszawa Centrum, Poland

Key concept:

NEW DESIGN AND REVAMPED PUBLIC SPACES BY ATELIER ARCHANGE

In the public areas, ibis budget guests enjoy an exclusive design created by “Atelier Archange, Avanzi” for a fresh and colorful stay.

#1Leading brand in the budget segment in Europe