Local and international promotion campaigns run in all types of mass media (mainly in the Internet and in the press) contribute to boosting sales growth and building a positive brand awareness and perception. Marketing campaigns enhance the effectiveness of distribution systems and the Le Club Accorhotels loyalty program. Profiles of all our hotel brands, actively managed in the social media, significantly contribute to communicating with customers.
The TARS central database and distribution system ensures connection with integrated global reservation systems. Online sales currently play the key role in hotel service distribution systems. AccorHotels constantly improves and expands the accorhotels.com reservation website belonging to the Group which offers a wide range of functions to facilitate customer search and reservation of hotel rooms.
AccorHotels and TripAdvisor
Accor is the first international hotel group to link its website with the popular TripAdvisor website, thanks to which customers can access hotel reviews and other customer’s comments.
AccorHotels in the Internet
28% of sale takes place online:
- accorhotels.com include brands such as:
- sofitel.com, MGallery.com, ibishotel.com; ...
- 14 websites of each AccorHotels brands:
- multi-brand hotel website (14 brands belonging to AccorHotels),
- 28 versions,
- 13 languages,
- 8 million visits per month.
- 4 websites for professional users (B2B):
- travel agencies,
AccorHotels on smartphones
Geolocation, online access, negotiated rates – all these functions are currently available via iPhone and Blackberry smartphones:
- more than 650,000 visits per month,
- more than 1 million application downloads.
Call Centers are an important sales-support tool. Nine Accor call centers in cities such as Paris, Bangalore, Sao Paulo, Sydney and Wrocław manage more than 3 million contacts, 300 000 phone calls and e-mail messages in 16 languages.
Cooperation with travel agents and tour operators – greater hotel visibility and commission optimisation
AccorHotels selectss the best partners and negotiatess the most favourable commissions in order to maximise hotel sales and improve their visibility. All in all, 34 sales offices and 700 sales experts cooperate with 600 key accounts and more than 20 000 travel agencies worldwide.