Strategy

Orbis consistently implements the strategy launched in 2010 geared towards improving its efficiency and focusing on hospitality as its core business by:

• sale of its non-core assets
• restructuring its existing hotel portfolio

These steps are targeted at optimizing the Group’s asset structure in order to more effectively benefit from the Company’s potential and expertise in the hospitality industry.

Asset light

In line with the “asset light” strategy, Orbis strives to restructure a part of its assets portfolio with a view to becoming a pure hotel operator and a provider of services based on its expertise in the hospitality industry. Hence, certain real properties will be gradually refinanced and held by long-term investors. According to the priorities of the “asset light” strategy, the hotel network will be expanded by signing management and franchise agreements, depending on the hotel’s location and brand standards.

Such business model:

• allows reducing capital exposure;
• boosts operational flexibility;
• alleviates business cyclicality.